Apparel Localization

CSOFT’s in-country native linguists have top-notch capabilities and the local expertise to keep your branding and messaging consistent. By leveraging our wide-ranging fashion localization experience, we’ll help you achieve the brand image that you require.

CSOFT can handle your technical documents, product data sheets, displays, signage, social media, as well as your website content. We can meet all your globalization requirements with measurable quality, reduced costs, and a reduced time to market.

Localization Strategy

A good apparel translation strategy ensures all vital content is systematically managed throughout your business for cross-language consistency which reduces localization costs and shortens time-to-market.

In today’s digital economy, businesses must efficiently educate their global workforce as well as consumers to maximize business success across geographically and culturally diverse regions. Communicating your brand’s values to those you serve and those you work with creates multiple channels of contact, both traditional and digital.

CSOFT’s in-country translators are available 365 days a year so your product can be translated when you need it and with the cultural expertise necessary to help you fluently communicate your brand value in diverse markets.

We Are Industry Experts

CSOFT understands that to be truly global, you have to be local first. We have the industry knowledge to keep your brands relevant and relatable. Our dedicated team will work with you on cosmetic, linguistic, and cultural localization of the following:

  • Product specification sheets
  • In-store displays
  • E-Commerce websites
  • Signage
  • Labels & packaging
  • After-sale materials
  • Social media content
  • 3D animation
  • Web pages
  • Professional voiceover
  • Product descriptions
  • Blogs

Cultural Localization

Our cultural advisory services help consumer and retail product clients understand whatever new market they’re entering without having to learn costly lessons the hard way. We’ve got the experience and on-the-ground expertise that’ll make any expansion into a new market as painless and rewarding as possible.

Though the story is probably apocryphal, a marketing legend has it that a baby food company began selling its products in New Guinea in the late 1930’s. The locals, having seen other food product packaging always carrying pictures of what was contained inside, believed that the visiting missionaries who brought the baby food were far more barbaric then themselves.

Whether the story is true or not, it illustrates the need for thoughtful consideration of local cultures whenever a business goes abroad.

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Companies large and small can hit very significant stumbling blocks when taking their brand abroad. Rather than relying on in-house translators who may lack native-level understanding, it’s usually best for them to engage the services of a reputable language service provider (LSP) who has resources specific to the market they’re targeting.

While it’s always possible to reestablish oneself after an international branding blunder, it’s obviously much better to go in prepared and able to succeed the first time around.


With over a decade of experience and more than 100 languages in our linguistic network, we are well equipped to provide your enterprise with our extensive apparel localization experience in order to maximize your profitability and scalability with confidence and speed.

Got questions?

Speak to one of our support agents.