Harnessing Multi-vendor Translations for Advantage

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Contents

  • Introduction
  • Managing for return on translation investment
  • Staying in control
  • Recognizing that one size does not fit all
  • Conclusion

Dealing with translations is a huge headache. Whether in launching products or communicating with employees, most companies treat translation as a tack-on at the end of developing messages and collateral.

Some companies leave translation to their local market teams and then cross their fingers that different translations for different audiences will somehow all stay legally compliant, consistent, and on-brand.

Most global companies long ago realized that the risks and inefficiencies that come with this approach are unacceptable and moved to centralize translation management. But, in doing so, many have struggled to balance different objectives

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