July 19, 2013
One of the more interesting aspects of my role covering innovation trends in emerging markets is the opportunity to see companies close-up as they scale. Such was my recent experience attending a summit held by CSOFT International in Beijing and Sanya, the Hawaii of China.
CSOFT was celebrating its 10th anniversary with a two-day program of experts speaking about globalization trends in the so-called localization business in which it operates. One clear takeaway? I am sure that CSOFT would never have become a profitable player in this market without the visionary leadership of its very determined president and CEO, Shunee Yee (pictured with me).
Sounding a bit like Alibaba’s Jack Ma, Shunee says “the sky’s the limit” on her startup’s potential, which she envisions becoming a $1 billion business. The company’s nifty-looking headquarters at Beijing’s sleek, new World Finance Centre is a symbol of her ambitions.
About CSOFT International
CSOFT International Ltd. is a world leader in localization and globalization consulting services, providing turnkey solutions for companies facing the challenges of engaging customers and markets across linguistic and cultural barriers. Recognized as one of the Top Innovative Companies in 2011 by IDC we have an award-winning international team. In 2012, the company’s CEO was named one of Fortune Magazine’s 10 Most Powerful Women Entrepreneurs and a Tech Disruptor by CNN Money.