Localizing New Worlds for Global Audiences:
Translation's Role in Shaping a Multilingual Metaverse
CSOFT International, April 2022
In the first quarter of 2022, the metaverse transitioned from an ambitious new concept and subject of speculation to an increasingly invested virtual space where people seeking new kinds of VR-enabled experiences are generating real opportunities for brands and platforms to meet them, from entertainment and learning experiences to online shopping. While a wave of reports still continues to tackle the fundamental question of what the metaverse is, enough of what some are calling the new internet has taken form therein to prompt clear questions for localization. What will harnessing the demand for multilingual access to this new online word demand? And how can language service providers (LSPs) support businesses seeking to grow in it?
