Medical Communications and Medical Media in Patient Recruitment and Patient Engagement

Medical communications and medical media are driving forces behind some of the most significant advances in patient recruitment and patient engagement in the current clinical trial landscape. Since the COVID-19 pandemic, clinical trial models have shifted to become increasingly decentralized in structure, with an increased number of trials being conducted remotely and from trial participants' homes as the much of the world remained restricted in travel. Consequently, this shift in trial structure is also associated with a heightened integration of media and communication technologies to facilitate digitized patient recruitment and engagement. Using evolving clinical technology, like electronic clinical outcome assessment (eCOA), telehealth software, remote patient monitoring devices, and digital patient enrollment platforms, decentralized and hybrid trial structures been instrumental in promoting greater levels of engagement and recruitment globally.