Creating Cross-cultural Marketing Content
to Strengthen Brand Identity



  • Project Background: Like many multinational corporations operating in China, SAP's China offices are staffed mostly by native Chinese speakers. This creates a unique challenge…
  • Solution: Before writing a single word, our team first engaged in extensive research and training, working together with SAP China's marketing, sales…
  • Conclusion: With the help of CSOFT Technical Communications' cross-cultural fluency, SAP got exactly what they wanted: a compelling narrative…



CSOFT Technical Communications helps SAP China highlight their unique achievements working with influential Chinese companies, ensuring that language and presentation are suitable for Western audiences.

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