Content Optimization
for Western Audiences

midea-case-study-cover

Contents

  • Project Background: Like many Chinese companies, Midea, a domestic powerhouse in home appliances, is looking to expand aggressively….
  • Solution: In order to guarantee complete cultural appropriateness, technical accuracy, and clear English, our team first had to understand the product. To do so, we worked onsite with Midea's R&D…
  • Conclusion: With the help of our native-English Technical Communications team, Midea was able to break free from the stereotypes

Midea logoCSOFT's native-English Technical Communications team recreated manuals for Midea's Four-Way Cassette Series, Portable Air Conditioner PH Series, and the Aurora Series of inverter split-type air conditioner ready for global launch. We also ensured both language and presentation are culturally appropriate for Western audiences.

Free download

Please fill in the form in order to get this document in your email inbox. We value your privacy and will never share your data with third parties.

Use a valid email address
Optional

Other publications by CSOFT

Got questions?

Speak to one of our support agents.