Content Optimization
for Western Audiences



  • Project Background: Like many Chinese companies, Midea, a domestic powerhouse in home appliances, is looking to expand aggressively….
  • Solution: In order to guarantee complete cultural appropriateness, technical accuracy, and clear English, our team first had to understand the product. To do so, we worked onsite with Midea's R&D…
  • Conclusion: With the help of our native-English Technical Communications team, Midea was able to break free from the stereotypes

Midea logoCSOFT's native-English Technical Communications team recreated manuals for Midea's Four-Way Cassette Series, Portable Air Conditioner PH Series, and the Aurora Series of inverter split-type air conditioner ready for global launch. We also ensured both language and presentation are culturally appropriate for Western audiences.

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