17 Juil 2014
CSOFT to provide language communication solutions for worldwide expansion
Beijing, China (July 17, 2014) – CSOFT International Ltd., a leading provider of globalization and communications solutions, announced today the kick-off of a 3 year new partnership with a top U.S. based manufacturer of agricultural machinery. The deal names CSOFT as the preferred supplier of worldwide translation services covering over 30 languages across Europe, Asia and Latin America, assisting the manufacturing giant to expand their brand globally.
“The global agricultural industry is becoming increasingly driven by technological innovations that enable farming optimization for increased production efficiency ,” noted Ms. Shunee Yee, President and CEO of CSOFT International Ltd. “Key to this development is the quality translation of all technical information so that farmers from around the world can effectively deploy agricultural equipment for increased productivity and output.”
Modern agricultural machinery such as tractors, combines, sprayers, forage equipment, and tillage implements use microprocessors and electronic devices to automate farming operations. To capture local markets in this highly sophisticated industry, agricultural machinery enterprises must localize all aspects of their product, including the translation of user manuals, service manuals, legal documentations and marketing materials. The highly technical translation requirements with fast turn-around demand for a highly streamlined localization model on a global scale.
“This is a big win for us,” continued Yee. “Our agricultural machinery translation expertise, as well as our experience crossing borders in both developed and emerging markets, proved invaluable in securing this deal. CSOFT’s impeccable team of native, in-country subject-matter experts provides globalization solutions that go beyond words, allowing our clients to better compete on a global scale.”
CSOFT International Ltd. is a world leader in localization and globalization consulting services, providing turnkey solutions for companies facing the challenges of engaging customers and markets across linguistic and cultural barriers. Recognized as one of the Top Innovative Companies in 2011 by IDC we have an award-winning international team. In 2012, the company’s CEO was named one of Fortune Magazine’s 10 Most Powerful Women Entrepreneurs and a Tech Disruptor by CNN Money.