CSOFT Hosts AMD, Enwisen, ITT and Xencraft at 7th Annual Worldwide Localization Summit in Shanghai


CSOFT Hosts AMD, Enwisen, ITT and Xencraft at 7th Annual Worldwide Localization Summit in Shanghai

2010_world_summitShanghai, China (August 10, 2010) – CSOFT International Ltd., a leading provider of multilingual localization, testing, terminology management, and software development for the global market, recently hosted its 7th Annual Worldwide Localization Summit at their newly expanded production hub in Shanghai, China. The company invited localization experts from Advanced Microsystems (AMD), ITT Corporation, Xencraft and Enwisen to address its global team of localization professionals on translation best practices, CMS & TMS implementation, terminology management and trends in the collaborative globalization model. Additionally, guests from Beckman Coulter, EMC and Microsoft were in attendance as well.

“I’m proud to say that our 7th Annual Worldwide Localization Summit was a rousing success,” said Shunee Yee, CEO of CSOFT International, Ltd. “Not only does this annual event serve as the perfect opportunity to align our team to CSOFT’s vision of providing quality localization services, it also gives us the opportunity to learn from our clients and industry experts how we can continue to improve our service offerings in a way that both quantifies and maximizes localization ROI for all parties involved.”

On day one, Vikram Nanwani of ITT led a session on cost savings derived from adopting a DITA-based content management strategy, after which Keith Schengili-Roberts shared some of AMD’s experiences with localization, including compelling statistics on the benefits of properly applied translation memories and content leverage.

“Participating in CSOFT’s annual Summit gave me the opportunity to hear from others in our industry on trends, best practices and other issues relevant to the localization industry,” said Keith Schengili-Roberts, Manager of Documentation and Localization at AMD for its Graphics Products division. “Shunee does an excellent job of bringing people together in a backdrop that facilitates both a cultural and business exchange of ideas. I’m thrilled I was able to participate in this year’s event.”

The second day of the CSOFT’s Localization Summit kicked off with a technology presentation on CSOFT’s initiatives in the development of next generation collaborative translation management systems. Within the first three of months of its public release, www.termwiki.com has already accumulated more than 130,000 terms in 28 languages and 45 industries. The presentation was followed by the renowned globalization expert and consultant, Tex Texin of Xencraft, who shared his insights into industry technology, touching on which “technology waves” are worth riding, while Ting Zhuang of Enwisen addressed the quality, scheduling, pricing and corporate culture issues that clients consider most important when conducting a localization services RFP.

For more information on CSOFT, please visit /index/ or visit our blog for information and photos from the Summit at http://blog.csoftintl.com/category/life-at-csoft/. Media inquiries should be directed to elena.mccoy@csoftintl.com or +1.415.462.5674.



CSOFT International Ltd. is a leading provider of globalization solutions to the Fortune 1000, ranging from translation and localization services to branding and market entry strategies. Recognized as one of the Top Innovative Companies in 2011 by IDC and one of the Top 5 Language Service Providers worldwide, CSOFT delivers quality-driven localization and language solutions with fanatical customer service, ISO-certified processes, and an award-winning multinational leadership team. In 2012, the company’s CEO was named one of Fortune Magazine’s 10 Most Powerful Women Entrepreneurs and a Tech Disruptor by CNN Money.


Media Contacts:


Lisa Chan
+86-755-6683-3000 (Asia)


About AMD

Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

About Enwisen

Enwisen is the leader of Software-as-a-Service solutions that help employers provide better HR Service Delivery—with fewer resources and lower costs. Enwisen’s AnswerSource HR Service Delivery Suite has produced measurable ROI for hundreds of customers—like Yahoo!, Alegent Health, State of Montana, Hershey Entertainment & Resorts, ConAgra Foods, Nissan North America and Unisys. For more information, visit http://www.enwisen.com.


About ITT Corporation

ITT Corporation is a high-technology engineering and manufacturing company operating on all seven continents in three vital markets: water and fluids management, global defense and security, and motion and flow control. With a heritage of innovation, ITT partners with its customers to deliver extraordinary solutions that create more livable environments, provide protection and safety and connect our world. Headquartered in White Plains, N.Y., the company generated 2009 revenue of $10.9 billion. For more information, visit http://www.itt.com.

About XenCraft

XenCraft is a consulting firm specializing in software globalization. XenCraft enhances software and Web applications so that they can be used in markets anywhere in the world. They are experts in Unicode, double-byte encodings, right-to-left language design, and support for all locales. XenCraft globalization assessments include analysis of gaps in software internationalization, instructions for correction, testing, localization process improvement and automation, and global business strategies. We have helped companies in eCommerce, health care, storage, social network, and other industries go global. For more information, visit http://www.xencraft.com.

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