Janet Stites of China Business Knowledge writes about her experience at CSOFT’s 9th Annual World Summit
June 22, 2012 – “Since my last issue, I have had an incredible experience as the guest of global ‘localization’ company, CSOFT International, which asked me to speak at their annual ‘World Summit’ in Beijing. The company, which is private and with its headquarters in the World Financial Center in Beijing, was founded ten years ago by a collection of executives from Boston-based Lionbridge and friends. The indefatigable Shunee Yee sits at the helm. As a journalist, I am not one to ‘wax philosophic’ about a company, but CSOFT is the first truly ‘global’ company I have seen, with a diverse management team and a ‘world’ point-of-view.”
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CSOFT International, Inc. is a leading provider of globalization solutions to the Fortune 1000, ranging from translation and localization services to branding and market entry strategies. Recognized as one of the Top Innovative Companies in 2011 by IDC and one of the Top 5 Language Service Providers worldwide, CSOFT delivers quality-driven localization and language solutions with fanatical customer service, ISO-certified processes, and an award-winning multinational leadership team. In 2012, the company’s CEO was named one of Fortune Magazine’s 10 Most Powerful Women Entrepreneurs and a Tech Disruptor by CNN Money.
About CSOFT Health Sciences
CSOFT Health Sciences, leaders in clinical trial localization, provides AI/ML-enabled medical translation services for all phases of the drug and medical device product lifecycle, from development to post-launch. We also specialize in DCT solutions, linguistic validation, and CTD/eCTD submissions with the FDA, EMA, and NMPA. Our operations are certified in ISO 17100:2015, ISO 9001:2015, and ISO 13485:2016, ensuring our customized solutions meet the rigorous regulatory requirements of MMA, NDA, CTA, and Medical Device Application submissions. www.csoftintl.com
Media Contacts
Nikki Andrews (U.S./Europe)
CSOFT Announces the Launch of ‘Steppes’ to Address the Globalization Needs of Asia Businesses
Benjamin Pinney joins CSOFT and will Lead Firm‘s Consulting Arm to Address the Challenges Facing Companies Going ‘East to West’
Beijing, China (June 8, 2012) – CSOFT International, Inc., a global communications company, announced today the formal launch of Steppes, the company‘s new consulting arm. CSOFT Steppes will deliver full-service, globalization support to Asia-based companies looking to advance in world markets. To lead this initiative, CSOFT has brought in Asia business strategist Benjamin Pinney, Ph.D. as Vice President, Globalization Services.
“At the moment, 80% of CSOFT‘s business is from U.S. and European companies looking to go global or already operating globally,” said Ms. Shunee Yee, President and CEO of CSOFT. “The next wave of ‘globalizers‘ will come from the East. With Steppes, we are providing an end-to-end solution helping those companies go global, from first plans to getting their products on shelves.”
CSOFT‘s Steppes focuses on the “how” of globalization. “White papers and rule books will not create the next generation of global leaders,” Pinney commented. “The winners will be set apart by superior capabilities.” Steppes will build on CSOFT‘s strengths as a provider of localization platforms and services, adding support to branding and image, people and culture, and system and process development.
“CSOFT today delivers against the most pressing localization challenges facing clients in fast-cycle, highly regulated, and information-intensive industries — Steppes extends that support,” continued Pinney. “Steppes bridges the gap between the desire to ‘go global‘ and taking action. This is about de-risking and acceleration for China and Asia-based companies as they take bigger roles on the global stage.”
A former Principal with The Boston Consulting Group, Pinney will be based in CSOFT‘s Shanghai office. In addition to his role as Vice President, Globalization Services he will serve as General Manager for CSOFT‘s Shanghai operations.
Pinney holds a Ph.D. from MIT, where his research focused on the management of research and engineering programs. He also holds a Masters of Architecture from Princeton University and a B.A. magna cum laude from Williams College.
About CSOFT Health Sciences
CSOFT Health Sciences, leaders in clinical trial localization, provides AI/ML-enabled medical translation services for all phases of the drug and medical device product lifecycle, from development to post-launch. We also specialize in DCT solutions, linguistic validation, and CTD/eCTD submissions with the FDA, EMA, and NMPA. Our operations are certified in ISO 17100:2015, ISO 9001:2015, and ISO 13485:2016, ensuring our customized solutions meet the rigorous regulatory requirements of MMA, NDA, CTA, and Medical Device Application submissions. www.csoftintl.com
Media Contacts
Nikki Andrews (U.S./Europe)
CSOFT Hosts 9th Annual Operations Summit at Beijing Headquarters
Globalization Leader Brings in Industry Executives and Asia Business Experts from Corel, Foton, Halliburton, Microsoft, FORTUNE and More
Beijing, China (June 7, 2012) — CSOFT International, Inc., a global communications company, announced today the commencement of its 9th Annual Operations Summit. The Summit serves as an opportunity for CSOFT to gather its global team members, lead linguists, industry experts, clients and business associates for an information and cultural exchange centered on the opportunities and complexities of globalization and managing across markets. All Summit conferences will be held at the CSOFT headquarters in Beijing’s Central Business District from June 7 to June 8.
“What started out as a two day internal team building session at our first Summit, has evolved into a forum for exchange between business leaders, members of the media, and CSOFT’s experts in linguistics, language technology, localization and globalization,” said Ms. Shunee Yee, President and CEO of CSOFT. “This year, our esteemed speaker panel will address topics such as the global economy, vertical industries including the Energy and Automotive sectors in China, key trends in East to West business relations and more. It is going to be a fantastic week of dialogue and discussions.”
The list of speakers and panelists at CSOFT’s 2012 Summit include among others:
This year’s Summit will also focus on innovative technology solutions designed to improve translation quality and efficiency, translation automation with translation memory and machine translation technology, multilingual terminology management, MT post-editing, transcreation, and the cloud translation model.
To follow CSOFT’s Summit events, please go to Twitter @localisation under #CSOFT2012.
About CSOFT Health Sciences
CSOFT Health Sciences, leaders in clinical trial localization, provides AI/ML-enabled medical translation services for all phases of the drug and medical device product lifecycle, from development to post-launch. We also specialize in DCT solutions, linguistic validation, and CTD/eCTD submissions with the FDA, EMA, and NMPA. Our operations are certified in ISO 17100:2015, ISO 9001:2015, and ISO 13485:2016, ensuring our customized solutions meet the rigorous regulatory requirements of MMA, NDA, CTA, and Medical Device Application submissions. www.csoftintl.com
Media Contacts
Nikki Andrews (U.S./Europe)
CSOFT Announces TermWiki Widget, A New Way for Websites to Syndicate Free Content
Beijing, China —CSOFT International, a global communications company, announced today the long awaited release of TermWiki Widget, an innovative solution that allows companies to display TermWiki’s three million terms right on their website. With TermWiki Widget, companies no longer have to worry about visitors leaving their site to look something up.
“Not only can companie retain visitors to their site with TermWiki Widget, they can also improve SEO by having all of these terms listed on their homepage,” commented Carl Yao, CSOFT’s Executive Vice President for Global Strategy. “It’s a win win for websites and users. TermWiki Widget revolutionizes the way web visitors look up references as they browse the Internet.”
With TermWiki Widget, businesses and individual website owners can syndicate free content from TermWiki.com, a fast growing social knowledge network powered by users and businesses alike. By adding a TermWiki Widget to their sites, businesses make it easy for visitors to obtain key information about important terms right on the page without having to visit a separate reference site. In addition, companies can raise SEO and market exposure as search engines recognize and index the keywords shown in the Widget as part of the host website content.
With just six simple steps, companies can implement TermWiki Widget which gives its users access to TermWiki, a site that allows individuals and organizations to share terms and glossaries for their industry and subject fields in an open and collaborative platform. These terms are then translated into over 100 languages by professional translators from around the world on a voluntary basis.
“In today’s global economy, companies can no longer afford to distribute information online in a single language,” add Yao. “TermWiki Widget makes it possible for companies to display key concepts in multiple languages easily, completely free of charge.”
Users have many options for what to display in the widget, including glossaries they have personally put together on TermWiki, product or project specific terms and definitions in their TermWiki Pro account, or by using pre-prepared industry-specific glossaries already on the site.
To help global adoption of the TermWiki Widget, the first 100 websites that sign up by June 15, 2012 to deploy TermWiki Widget automatically qualify for three months free subscription to TermWiki Pro, a secure and enterprise terminology management system.
To learn more about TermWiki Widget, visit www.termwiki.com/widget_about.
To sign up and obtain your Free TermWiki widget, visit www.termwiki.com/widget.
About TermWiki
Named one of 8 top innovative applications in 2011 by IDC, TermWiki is a fast growing social learning network aimed at sharing knowledge and connecting people with similar interests around the world.
About CSOFT Health Sciences
CSOFT Health Sciences, leaders in clinical trial localization, provides AI/ML-enabled medical translation services for all phases of the drug and medical device product lifecycle, from development to post-launch. We also specialize in DCT solutions, linguistic validation, and CTD/eCTD submissions with the FDA, EMA, and NMPA. Our operations are certified in ISO 17100:2015, ISO 9001:2015, and ISO 13485:2016, ensuring our customized solutions meet the rigorous regulatory requirements of MMA, NDA, CTA, and Medical Device Application submissions. www.csoftintl.com
Media Contacts
Nikki Andrews (U.S./Europe)
