Want some seriously loyal contract workers? Take a page from CSOFT founder Shunee Yee’s book

February 20, 2015

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When Shunee Yee launched her company in 2003, she knew her small team of language-service experts extremely well. That’s what happens when you’re operating out of a two-bedroom apartment in Beijing.

But now that her company — Communications Solutions of Foreign Trade International, better known as CSOFT — has more than 450 full-time employees in 15 offices around the world, as well as more than 10,000 contract workers on the payroll, those intimate one-on-one relationships are hard to develop, much less maintain.

CSOFT’s business is all about helping other companies take their products and services to outside markets. For example, say a Chinese company wants to sell its product in America: They’d need translated manuals and a U.S.-style interface. The company would hire CSOFT to help them make the leap.

Yee’s brainchild, still privately held, is now the No. 2-ranked localization company in China, the No. 4 in all of Asia and No. 24 of all 27,000 firms in the world, according to the 2014 annual ranking from Common Sense Advisory. And the company, which maintains a global headquarters in Beijing and a U.S. headquarters in San Francisco, did more than $40 million in revenue last year.

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About CSOFT International

CSOFT International Ltd. is a world leader in localization and globalization consulting services, providing turnkey solutions for companies facing the challenges of engaging customers and markets across linguistic and cultural barriers. Recognized as one of the Top Innovative Companies in 2011 by IDC we have an award-winning international team. In 2012, the company’s CEO was named one of Fortune Magazine’s 10 Most Powerful Women Entrepreneurs and a Tech Disruptor by CNN Money.

Media Contacts

Joanna M. (U.S./Europe)

Phone: +1-415-889-8989

Email: joanna.ma@csoftintl.com

Lisa Chan (Asia)

Phone: +86-755-6683-3000

Email: lisa.chan@csoftintl.com

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