How to reach
Global Gamers

case study cover

Contents

  • HOW BIG EXACTLY IS THE GAME MARKET?
  • WHY SHOULD I PUSH MY GAMES TO ENTER FOREIGN MARKETS?
  • HOW TO LOCALIZE YOUR GAMES?
    • PRE-LOCALIZATION PHASE
    • CULTURAL CONSULTING
    • TRANSCREATION
    • VOICEOVERS
    • LOCALIZATION TESTING
  • Case 1: UBISOFT TRIALS EVOLUTION: GOLD EDITION
  • Case 2: NETEASE ONMYOJI

The video game market has been expanding drastically over the last few years and will continue to increase at a CAGR of 7.9% from 2016 to 2021, according to Digi-Capital Research. Game software and hardware combined are set to drive more than $150 billion in revenue for the first time ever in 2017, with software taking around 75% and hardware around 25% of the total.

Since the launch of the iPhone, the mobile games industry has grown exponentially. With its 14.5% CAGR and expected revenue of $80 billion in 2021, mobile games have become the largest market sector in the gaming industry.

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