How DJI became the “Apple of Drones”

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With its latest portable Mavic 2 drone released in Aug 2018, DJI has proved its dominance in the consumer drone market once again. As Casey Neistat, one of the most famous YouTubers, said on his latest review of the new drone, 'DJI with its two latest releases, once again shows that when it's time to buy a drone, it's not 'do you buy a DJI drone', it's just 'which DJI drone do you buy' '.

As a 100% Chinese brand, how did DJI dominate the western consumer drone market, and become the 'Apple of Drones'?

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