Maintain consistency and build brand identity with a style guide from CSOFT
Large organizations often have multiple teams of writers that include vendors and freelancers creating and publishing content.
More often than not, documents such as white papers, user manuals, web pages, and marketing materials are written by more than one author.
The Global Communications team can create professional style guides to maintain consistency in the voice, punctuation, and style of your documents and across all of your published content. Our style guides establish a firm set of rules for how your content needs to be written.
Style guides created by our experts will tell a team of your writers when they should capitalize, whether to use British or American spelling conventions, how to punctuate sentences, and much more.
Maintaining this level of consistency not only creates a sense of predictability for the reader that makes the message easier to follow and digest, but also helps to build brand identity and image.
What are the components of a style guide?
A complete style guide made by our experts will provide you with rules and guidelines for the following:
- Voice and tense
- Sentences and paragraphs
- Word selection
- Word classes and possessives
- Acronyms and abbreviations
- Characters and symbols
- General conventions and guidelines
- User interfaces
- Word choice
Creating a style guide that’s right for your organization
We create the right style guide to fix the most common sources of inconsistency and points of conflict within your content. Our style guides will also set the proper voice and tone that is suitable for your brand. Our content specialists will customize your style guide to seamlessly match the mission of your organization.
Reducing the risks from poor documentation
Companies lacking a comprehensive style guide suffer from:
- Different structures and layouts across documents
- Different word choices and explanations for the same concepts and products
- Lack of brand development
- Inconsistency leading to confusion for the user
Our team of experienced writers can create style guides for any type of document, including: user guides, FAQs, technical manuals, white papers, marketing materials, training manuals and more.
Clients including Alibaba, Hisense and Huawei have trusted CSOFT with their style guides. CSOFT’s Global Communications team:
Is the largest group of native English-speaking writers based in China.
Has a unique blend of China knowledge, technical knowledge, and English language technical writing expertise unmatched anywhere else in the industry.
Is a uniquely experienced team with a diverse range of skillsets.
Includes CAS and tekom certified technical writing documentation specialists.
Consistently uses best practices to ensure the highest industry standards are met.
Some of the largest companies in the world have trusted our style guide services. We are equally at home providing style guide writing services to China’s biggest companies as we are providing the same services to international clients and organizations.
Speak to us today!
For more information on how CSOFT can assist you with your translation requirements, please contact us through this website, or call us at +1-415-889-8989 in North America and Europe, +86-10-5736-6000 in Asia.
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