One of the more interesting aspects of my role covering innovation trends in emerging markets is the opportunity to see companies close-up as they scale. Such was my recent experience attending a summit held by CSOFT International in Beijing and Sanya, the Hawaii of China.

CSOFT was celebrating its 10th anniversary with a two-day program of experts speaking about globalization trends in the so-called localization business in which it operates. One clear takeaway? I am sure that CSOFT would never have become a profitable player in this market without the visionary leadership of its very determined president and CEO, Shunee Yee (pictured with me).

Sounding a bit like Alibaba’s Jack Ma, Shunee says “the sky’s the limit” on her startup’s potential, which she envisions becoming a $1 billion business. The company’s nifty-looking headquarters at Beijing’s sleek, new World Finance Centre is a symbol of her ambitions.

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