{"id":6425,"date":"2012-06-08T07:26:25","date_gmt":"2012-06-08T07:26:25","guid":{"rendered":"https:\/\/2016.csoftintl.com\/?p=6425"},"modified":"2023-03-31T03:23:47","modified_gmt":"2023-03-31T03:23:47","slug":"csoft-announces-the-launch-of-steppes","status":"publish","type":"post","link":"https:\/\/www.csoftintl.com\/cn\/news-events\/csoft-announces-the-launch-of-steppes\/","title":{"rendered":"CSOFT Announces the Launch of \u2018Steppes\u2019 to Address the Globalization Needs of Asia Businesses"},"content":{"rendered":"

Benjamin Pinney joins CSOFT and will Lead Firm\u2018s Consulting Arm to Address the Challenges Facing Companies Going \u2018East to West\u2019<\/span><\/h3>\n
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Beijing, China (June 8, 2012) – CSOFT International, Inc.,<\/a> a global communications company, announced today the formal launch of Steppes, the company\u2018s new consulting arm. CSOFT Steppes will deliver full-service, globalization support to Asia-based companies looking to advance in world markets. To lead this initiative, CSOFT has brought in Asia business strategist Benjamin Pinney, Ph.D. as Vice President, Globalization Services.<\/p>\n

“At the moment, 80% of CSOFT\u2018s business is from U.S. and European companies looking to go global or already operating globally,” said Ms. Shunee Yee, President and CEO of CSOFT. “The next wave of \u2018globalizers\u2018 will come from the East. With Steppes, we are providing an end-to-end solution helping those companies go global, from first plans to getting their products on shelves.”<\/p>\n

CSOFT\u2018s Steppes focuses on the “how” of globalization. “White papers and rule books will not create the next generation of global leaders,” Pinney commented. “The winners will be set apart by superior capabilities.” Steppes will build on CSOFT\u2018s strengths as a provider of localization platforms and services, adding support to branding and image, people and culture, and system and process development.<\/p>\n

“CSOFT today delivers against the most pressing localization challenges facing clients in fast-cycle, highly regulated, and information-intensive industries \u2014 Steppes extends that support,” continued Pinney. “Steppes bridges the gap between the desire to \u2018go global\u2018 and taking action. This is about de-risking and acceleration for China and Asia-based companies as they take bigger roles on the global stage.”<\/p>\n

A former Principal with The Boston Consulting Group<\/a>, Pinney will be based in CSOFT\u2018s Shanghai office. In addition to his role as Vice President, Globalization Services he will serve as General Manager for CSOFT\u2018s Shanghai operations.<\/p>\n

Pinney holds a Ph.D. from MIT, where his research focused on the management of research and engineering programs. He also holds a Masters of Architecture from Princeton University and a B.A. magna cum laude from Williams College.<\/p>\n

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About CSOFT Health Sciences<\/h3>\n

CSOFT Health Sciences, leaders in clinical trial localization, provides AI\/ML-enabled medical translation services for all phases of the drug and medical device product lifecycle, from development to post-launch. We also specialize in DCT solutions, linguistic validation, and CTD\/eCTD submissions with the FDA, EMA, and NMPA. Our operations are certified in ISO 17100:2015, ISO 9001:2015, and ISO 13485:2016, ensuring our customized solutions meet the rigorous regulatory requirements of MMA, NDA, CTA, and Medical Device Application submissions. www.csoftintl.com<\/u><\/a><\/p>\n \n <\/div>\n

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Media Contacts<\/h3>\r\n

Nikki Andrews (U.S.\/Europe)<\/h4>\r\n
Phone: +1 (617) 263-8950<\/div>\r\n
Email: nikki.andrews@csoftintl.com<\/a><\/div>\r\n \r\n <\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Benjamin Pinney joins CSOFT and will Lead Firm\u2018s Consulting Arm to Address the C …<\/p>\n","protected":false},"author":5,"featured_media":6426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"pgc_sgb_lightbox_settings":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/posts\/6425"}],"collection":[{"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/comments?post=6425"}],"version-history":[{"count":2,"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/posts\/6425\/revisions"}],"predecessor-version":[{"id":189061,"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/posts\/6425\/revisions\/189061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/media?parent=6425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/categories?post=6425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/tags?post=6425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}