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Shenzhen, China (June 26, 2014) – CSOFT International, Inc<\/a>., a leading provider of globalization and communications solutions, announced today its partnership with the Shenzhen Municipal Government and the creation of a China-wide, four week \u2018Global Etiquette\u2019 public service campaign. The program, which was launched on Sunday, June 22 aims to explore the mindset and etiquette required to become a truly international city. As a consultant and campaign design partner, CSOFT\u2019s President and CEO, Ms. Shunee Yee, attended the campaign\u2019s official opening launch alongside two other guests: Wu JianMin the Vice-President of the China Institute for Innovation and Development Strategy (CIIDS) and former Chinese Ambassador to France, and Julien Gaudfroy, an acclaimed Chinese television and international radio personality.<\/p>\n \u201cHelping companies think globally and act locally is our area of expertise so we were incredibly excited to take part in the development and promotion of this campaign,\u201d said Yee. \u201cWhen you do business cross-culturally, there are often differences in etiquette, communication and leadership styles which can impede success. CSOFT\u2019s expertise in East-to-West consulting and strategizing affords us a unique standpoint for helping China transition into its second phase of economic development.\u201d<\/p>\n Yee, in her role as campaign collaborator and globalization expert, has been invited to give a speech sharing her experience in the field of East-West communications at the Shenzhen City Hall on Saturday, June 28. \u201cDue to our extensive knowledge helping Fortune 500 companies tackle the linguistic, technological and branding barriers associated with going global, CSOFT understands the importance of recognizing and adapting to cultural differences,\u201d Yee added. \u201cI am honored to have the chance to share our insight into the evolving complexities and challenges of effective globalization to better serve Chinese companies expanding overseas. With the right mindset and global awareness, nothing is out of reach.\u201d<\/p>\n Historically, Shenzhen has been a pioneer for China\u2019s economic reform and growth, and the kick-off of this campaign signifies that the city will continue to lead the way for China\u2019s expansion into more sophisticated markets. As Shenzhen-headquartered companies such as TCL, China Merchants Bank, Tencent and Huawei are demonstrating, China is moving away from cheap manufacturing and focusing instead on innovation and technology, meaning this kind of program has never been more crucial. The campaign\u2019s significance was summarized by Tang Lixia, Director of the Foreign Affairs Office of the Shenzhen Municipal Government saying, \u201cEach citizen of Shenzhen is a direct reflection of our city; in order to improve the reputation and quality of Shenzhen we must help our citizens to expand their minds by providing them with as much global know-how as possible.\u201d<\/p>\n\n CSOFT Health Sciences, leaders in clinical trial localization, provides AI\/ML-enabled medical translation services for all phases of the drug and medical device product lifecycle, from development to post-launch. We also specialize in DCT solutions, linguistic validation, and CTD\/eCTD submissions with the FDA, EMA, and NMPA. Our operations are certified in ISO 17100:2015, ISO 9001:2015, and ISO 13485:2016, ensuring our customized solutions meet the rigorous regulatory requirements of MMA, NDA, CTA, and Medical Device Application submissions. www.csoftintl.com<\/u><\/a><\/p>\n \n <\/div>\n<\/div>\n\n\n\n About CSOFT Health Sciences<\/h3>\n