{"id":155265,"date":"2020-08-28T06:15:15","date_gmt":"2020-08-28T06:15:15","guid":{"rendered":"https:\/\/www.csoftintl.com\/?page_id=155265"},"modified":"2023-02-24T10:03:39","modified_gmt":"2023-02-24T10:03:39","slug":"multilingual-seo","status":"publish","type":"page","link":"https:\/\/www.csoftintl.com\/cn\/multilingual-seo\/","title":{"rendered":"\u7f51\u7ad9\u591a\u8bed\u8a00\u7ffb\u8bd1\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;header-hero white&#8221; css=&#8221;.vc_custom_1623809038780{background-image: url(https:\/\/www.csoftintl.com\/wp-content\/uploads\/2021\/06\/Multilingual1.jpg?id=155257) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;white&#8221; css=&#8221;.vc_custom_1677232816527{margin-bottom: 50px !important;}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Multilingual SEO Website Translation<\/h1>\n<p style=\"text-align: center;\">Optimizing web content to drive traffic from global audiences through multilingual SEO and website translation services<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1676630439975{padding-top: 30px !important;padding-bottom: 60px !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1647828563560{padding-bottom: 30px !important;}&#8221;][vc_column_inner]<style>#breadcrumb-6a188a1d76278 li::after { content: \"\u00bb\" }<\/style><ol class=\"wwp-vc-breadcrumbs \" id=\"breadcrumb-6a188a1d76278\"><li class=\"visited\"><a href=\"\/\">Home<\/a><\/li><li class=\"current\"><span>\u7f51\u7ad9\u591a\u8bed\u8a00\u7ffb\u8bd1\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/span><\/li><\/ol>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Search engine optimization, commonly known as SEO, is an important marketing process brands rely on to increase the amount of traffic coming to their websites, providing\u00a0one of the biggest areas of opportunity to\u00a0enhance\u00a0the performance of multilingual website translations. Basic examples of methods that organizations use to improve results in their SEO website translation can include\u00a0creating and optimizing a regular publication\u00a0such as a blog\u00a0through the effective use of keywords and links to relevant websites, as well as regularly updating their websites with relevant page content\u00a0in all of their key\u00a0site\u00a0languages.\u00a0At the highest level, SEO website translation is about knowing what audiences in your target market are searching for, then building content that corresponds word-for-word to their search habits, linguistic preferences, and innate cultural expectations for web content.\u00a0Seen in greater complexity, multilingual SEO is a combination of on-site SEO, off-site SEO, and technical SEO, which together make websites likely to rank in specific Search channels.<\/p>\n<p>For businesses competing in global markets, creating multilingual SEO website translations for their\u00a0online brands is a necessary step in the process of localizing products and services for overseas consumers. As a leading provider of translation and localization services in over 250 languages, CSOFT can help companies develop and optimize their online content for audiences in different languages, enabling them to gain traction for their offerings.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;pv-row-l&#8221; css=&#8221;.vc_custom_1599035118724{background-color: #f9f9f9 !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Multilingual Website Translation: SEO Essentials<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1649319953884{padding-top: 20px !important;padding-bottom: 40px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]<img class=\"aligncenter wp-image-907 size-full\" src=\"\/wp-content\/uploads\/2020\/09\/RealTimeBackup.svg\" alt=\"\u591a\u8bed\u8a00SEO\u8981\u70b9\" width=\"152\" height=\"150\">[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<h3>Domain and URL Structure<\/h3>\n<p>In the United States, the most common and credible domain for all commercial websites is \u201c.com\u201d, while educational institutions, government bodies, and nonprofit organizations are denoted with \u201c.edu\u201d, \u201c.gov\u201d, and \u201c.org\u201d, respectively. However, these standards vary greatly country to country. The equivalent of \u201c.com\u201d in Germany, for example, is \u201c.de\u201d. Additionally, there are different formats involved in pinpointing a domain. ccTLD, for example, refers simply to changing the \u201c.com\u201d to \u201c.de\u201d. Subdomains, on the other hand, keep the last four characters intact but change the beginning of the URL as required for the market; for example, in \u201cde.site.com\u201d or \u201cfr.site.com\u201d. This is important to consider when expanding to a global market, as having the most common and familiar domains grows brands\u2019 credibility and searchability.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1599035207761{padding-bottom: 40px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]<a href=\"https:\/\/www.csoftintl.com\/search-terms-translation\/\"><img class=\"aligncenter wp-image-907 size-full\" src=\"\/wp-content\/uploads\/2020\/09\/search.svg\" alt=\"Multilingual SEO\" width=\"152\" height=\"150\"><\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<h3>Keywords<\/h3>\n<p>A crucial step to successful multilingual SEO website translation is identifying the common keywords and key phrases that consumers or clients are likely to use when searching for your product or service. Oftentimes, a potential customer will lack in-field sophistication or expertise, so it is important to make your content as accessible and searchable as possible through the use of familiar, local\u00a0terms. Additionally, in-country linguists can ensure effective targeting of specific populations by including cultural nuances, key phrases, and region-specific terms or expressions.<\/p>\n<p>Learn more\u00a0about CSOFT\u2019s <a href=\"https:\/\/www.csoftintl.com\/search-terms-translation\/\"><u>search terms translation services<\/u><\/a>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1599035217568{padding-bottom: 40px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]<img class=\"aligncenter wp-image-907 size-full\" src=\"\/wp-content\/uploads\/2020\/09\/world.svg\" alt=\"Hreflang \u6807\u7b7e\" width=\"152\" height=\"150\">[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<h3>Hreflang Tags<\/h3>\n<p>Hreflang tags are indications that search engines use to determine both the language that a multilingual website&nbsp;translation&nbsp;is in as well as its intended region. For example, on a page intended for a UK audience, a hreflang tag on the site map indicating \u201cen-gb\u201d will correctly inform the search engine where the target audience is located, their language, and where it should prioritize hits from a search.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]<img class=\"aligncenter wp-image-907 size-full\" src=\"https:\/\/www.csoftintl.com\/wp-content\/uploads\/2020\/11\/users.svg\" alt=\"Multilingual SEO\" width=\"152\">[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<h3>Support from Professional Linguists<\/h3>\n<p>Every language is a unique, complex, and dynamic entity, changing steadily\u00a0and sometimes suddenly\u00a0over time. When implementing SEO\u00a0website translation, it is essential to use experienced, native linguists and in-country subject matter experts to ensure the\u00a0up-to-date\u00a0linguistic and cultural appropriateness of your content.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1676630284960{padding-top: 60px !important;padding-bottom: 60px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2>Multilingual SEM: Boosting Paid Online Search Results<\/h2>\n<p>When it comes to online marketing to various countries and regions, the battleground of the search engine results page (SERP) depends on a few key factors, with one\u00a0focus\u00a0being multilingual search engine marketing (SEM). One of the most effective ways to grow a business and reach new customers, SEM for\u00a0international audiences requires translation, localization, and in some cases transcreation\u00a0to satisfy search engine\u00a0requirements and to find and captivate possible buyers. Localization services for SEM allow\u00a0businesses with international customer bases to get the biggest bang for their buck by adapting the original language used in their keyword, key phrase list, and digital ad campaigns so there is maximum traction and all target demographics can feel and become engaged.<\/p>\n<p>Learn more about our\u00a0<a href=\"https:\/\/www.csoftintl.com\/sem-localization\"><u>SEM localization<\/u><\/a>\u00a0services.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;180297&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1676630385246{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #f9f9f9 !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text]\n\n\n <div class=\"row\">\n          <div class=\"col-md-5 text-center pt\"><img width=\"400\" class=\"alignnone size-full wp-image-998 pt-xl\" src=\"https:\/\/www.csoftintl.com\/wp-content\/uploads\/2022\/03\/ISO-2022.png\" alt=\"Quality Assurance\"><\/div>\n\n         <div class=\"col-md-7\">\n        \n         \n\t\t\t    \n         <h2>\u8d28\u91cf\u6807\u51c6<\/h2>\n        <p>\n        \u4f5c\u4e3a\u4e00\u5bb6\u901a\u8fc7<b>ISO 17100:2015<\/b>\u3001<b>ISO 9001:2015<\/b>\u548c<b>ISO 13485:2016<\/b>\u8ba4\u8bc1\u7684\u516c\u53f8\uff0c CSOFT\u534e\u4e5f\u56fd\u9645\u7684\u7ffb\u8bd1\u6d41\u7a0b\u5305\u62ec\u591a\u8f6e\u6821\u5ba1\uff0c\u9075\u5faa\u98ce\u683c\u6307\u5357\uff0c\u4f7f\u7528\u5177\u6709\u81f3\u5c117\u5e74\u7ecf\u9a8c\u7684\u4e3b\u9898\u4e13\u5bb6\uff08SME\uff09\u548c\u8bed\u8a00\u5b66\u5bb6\u3002\u51ed\u501f20\u591a\u5e74\u7684\u884c\u4e1a\u7ecf\u9a8c\uff0c\u6211\u4eec\u5df2\u7ecf\u5f00\u53d1\u51fa\u6210\u719f\u7684\u7ffb\u8bd1\u3001\u7f16\u8f91\u3001\u6821\u5bf9\uff08TEP\uff09\u4ee5\u53ca\u9879\u76ee\u7ba1\u7406\u6d41\u7a0b\u3002\n        <\/p>\n        <p><a href=\"https:\/\/www.csoftintl.com\/cn\/bendihua\/zhiliangbaozheng\/\"><u>\u4e86\u89e3\u66f4\u591a<\/u><\/a><\/p>\n        <\/div>\n    <\/div>\n\n    [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1676630399884{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text]\n\n <div class=\"row\">\n \n         <div class=\"col-md-7 contact-box-1\">\n         <div class=\"wpb_wrapper\">\n    \n    <h2>\u6570\u636e\u5b89\u5168<\/h2>\n<p>\nCSOFT\u534e\u4e5f\u56fd\u9645\u6df1\u8c19\u5b89\u5168\u7ba1\u7406\u654f\u611f\u4fe1\u606f\u5bf9\u5ba2\u6237\u7684\u91cd\u8981\u6027\u3002\u4e3a\u4e86\u786e\u4fdd\u6700\u9ad8\u7684\u4fdd\u5bc6\u6807\u51c6\uff0cCSOFT\u534e\u4e5f\u56fd\u9645\u7684\u6570\u636e\u548c\u5b89\u5168\u7a0b\u5e8f\u901a\u8fc7\u4e86<b>ISO 13485:2016<\/b>\u3001<b>ISO17100:2015<\/b>\u548c<b>ISO 9001:2015<\/b>\u7684\u8ba4\u8bc1\uff0c\u5e76\u7b26\u5408<b>ISO 27001<\/b>\u4fe1\u606f\u5b89\u5168\u7684\u6700\u4f73\u5b9e\u8df5\u3002\u5728\u6211\u4eec\u6240\u670d\u52a1\u7684\u6240\u6709\u884c\u4e1a\u548c\u90e8\u95e8\u4e2d\uff0c\u8fd9\u4e9b\u534f\u8bae\u786e\u4fdd\u4e86\u5728\u6574\u4e2a\u672c\u5730\u5316\u8fc7\u7a0b\u5bf9\u654f\u611f\u4fe1\u606f\u548c\u9690\u79c1\u7684\u4fdd\u62a4\u3002\n<\/p>\n<p><a href=\"https:\/\/www.csoftintl.com\/cn\/bendihua\/zhiliangbaozheng\/\"><u>\u4e86\u89e3\u66f4\u591a<\/u><\/a>.<\/p>\n\n\t\t<\/div>\n<\/div>\n\n         <div class=\"col-md-5 text-center pt-lg\"><img width=\"300\" class=\"alignnone size-full wp-image-998 m-pt30\" src=\"https:\/\/www.csoftintl.com\/wp-content\/uploads\/2020\/08\/datesecurity.png\" alt=\"Data Security\n\"><\/div>\n\n    <\/div>\n\n    [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJzZXBhcmF0b3IlMjIlM0UlM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text]\n    \n    \n      <div class=\"row\">\n      <div class=\"col-md-2\"><\/div>\n         <div class=\"col-md-8 contact-box  pt-xxl pb-xxl text-center\">\n         <div class=\"wpb_wrapper\">\n           <div class=\"vc_empty_space hidden-xs hidden-sm\" style=\"height: 10px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t\t<h2>\u5373\u523b\u8054\u7cfb CSOFT \u534e\u4e5f\u56fd\u9645<\/h2>\n<p>\u8be6\u7ec6\u4e86\u89e3 CSOFT \u5c06\u5982\u4f55\u6ee1\u8db3\u60a8\u7684<a href=\"\/cn\/bendihua\/fanyifuwu\/\">\u7ffb\u8bd1\u9700\u6c42<\/a> \uff0c\u8bf7\u62e8\u6253 CSOFT \u534e\u4e5f\u56fd\u9645\u4e9a\u6d32\u529e\u516c\u5ba4\u8054\u7cfb\u7535\u8bdd <a href=\"tel:+861057366000\">+86-10-5736-6000<\/a>\u3002\u60a8\u4e5f\u53ef\u4ee5<a href=\"\/cn\/lianxiwomen\/\">\u70b9\u51fb\u6b64\u5904<\/a>\uff0c\u53d1\u9001\u6587\u4ef6\u7ed9\u6211\u4eec\u4ee5\u83b7\u53d6\u62a5\u4ef7\u4fe1\u606f\u3002<\/p>\n<p>\u60a8\u8fd8\u53ef\u4ee5<a href=\"\/cn\/rfp\/\">\u70b9\u51fb\u6b64\u5904\u53d1\u9001\u62db\u6807\u6587\u4ef6\u81f3 CSOFT \u534e\u4e5f\u56fd\u9645<\/a> \uff0c\u6211\u4eec\u5c06\u6839\u636e\u9879\u76ee\u9700\u6c42\u4e3a\u60a8\u6253\u9020\u4e2a\u6027\u5316\u7684\u7ffb\u8bd1\u670d\u52a1\u3002<\/p>\n\n\t\t<\/div>\n<\/div>\n\n    <\/div><!--row end-->\n    \n    \n    [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Multilingual SEO Website Translation Optimizing web content to drive traffic fro &#8230;<\/p>\n","protected":false},"author":31,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"pgc_sgb_lightbox_settings":""},"_links":{"self":[{"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/pages\/155265"}],"collection":[{"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/comments?post=155265"}],"version-history":[{"count":15,"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/pages\/155265\/revisions"}],"predecessor-version":[{"id":182634,"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/pages\/155265\/revisions\/182634"}],"wp:attachment":[{"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/media?parent=155265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}